So this is definitely worth a test. Facebook Mobile App Install Ads are one of the best tools a user acquisition manager has for growing a user base and monetizing it. Find out how we can drive your brand and performance growth with our bespoke, thumb-stopping creative powered by Hollywood storytelling. Leave us your contact details, and we'll be in touch. Here is a detailed account of the key features and best practices: How Facebook Mobile App Install Ads Work Mobile app install ads allow users to install your app directly from your ad.
Auto Advanced Matching User acquisition managers heavily rely on the ability to track their campaigns. Stay Informed Find out how we can drive your brand and performance growth with our bespoke, thumb-stopping creative powered by Hollywood storytelling. Please prove you are human by selecting the Key. Read Our Blog Posts. Get Creative! Read Our Whitepapers. Once your app is successfully integrated with Facebook, you will have the ability to track these 14 standard events:.
You can optimize your ad delivery based on any of these events. In the Facebook Ad setup page, you can then choose your ad delivery style:. For best result, use either App Installs or an app event that tracks conversions.
This will display your ads to the most amount of people likely to: download your app, complete registration, make a purchase, and so on. This will also decrease your cost-per-acquisition. If you need creative ideas for the visual element of your ads, check out these resources:.
VoyMed ia partners with brands to increase their online revenue and optimize their online business. For a personalized plan to drive more traffic to your app, feel free to contact us.
Similarly, HealthifyMe , a health app was able to increase their monthly install volumes by over 5x while achieving a 4x increase in return on ad spend. High competition across all the major app stores has made it incredibly difficult for apps to get large organic download numbers. As a result, many of the companies are moving towards paid user acquisitions, and the Facebook mobile app install ads seem to be the clear solution.
Facebook has over 1. The ability to target your ideal customers is what makes Facebook ads so effective. With the custom audience option, you can target users by their age, location, gender, and other interests. You can also target them by their net income, political affiliation, life events, recent purchases, and other behaviors.
While location, age, gender, and languages are some of the basic options, the detailed targeting section is where you can really target your ideal customers accurately. For instance, if you have an e-commerce app that sells skin care products for young women, then you could target women between years of age who like online shopping and often buy skincare products online. Custom audience also allows you to reach people who have engaged with your mobile app or business previously. So if you have the email addresses, user IDs, or phone numbers of your current customers, you can upload them to Facebook and reach them with your ads.
With the lookalike audience option, Facebook analyses your selected custom audience or Facebook page and shows your ad to users who are similar to the selected audience in terms of their interests, behavior, and other characteristics. So, if you have an ad campaign that was well received by a custom audience, then you can create a new lookalike audience to reach more similar users.
The next step is to determine the placement of your ad. Since your ad will only run on mobile devices, a few placement options like right column and marketplace are unavailable. For Facebook, the ad can be displayed in the main news feed, as an instant article, or a suggested video.
The Facebook messenger ads were also recently launched, and there are two ways you can utilize them —. Messenger home: Users will see a banner ad for your mobile app on the Messenger home page. Sponsored messages: These are in-context ads that people can see when they are in conversation with your business through the Facebook Messenger. But the actual ad will render fine and display the name specific to the actual country the viewer is in.
Mobile app install ads serve in mobile web and native apps. Mobile app engagement ads only serve in native apps. Ad creation starts with the app. Select it from the drop-down menu in the ad creation flow or start with your App Store or Google Play link. You will choose your Page later on in the ad creation process. You will need roles on both the app and the Page in order to successfully create the ad.
Additionally, we only ever charge on a per tap i. We do not charge on a per click basis if you choose an install or impression based pricing option. Please visit this web page to learn how to best set up your Facebook Page. There is no need to do this for running mobile app ads. You can choose the Page that will advertise your app at the time of ad creation.
First, go to your Analytics for Apps page: Analytics for Apps. Note that this dashboard shows both paid and organic. In addition, you can check the App Dashboard - after choosing your app, there is a time stamp 'Last Mobile Install Reported" for iOS and Android so that you can confirm that an install is being reported.
Please go to the App Dashboard and select the app you are trying to create an ad for. If you do not see the app you are trying to advertise, please ensure you are listed as an admin on your app or that your developers have associated your ad account with the app.
Go to the app ads helper and select the app you are trying to check. This helper will check which platforms your app is set up for, if anyone has installed your app, and if you've had any installs paid or organic in the last 7 days. Docs Tools Support. Facebook App Ads. FAQ Do I need to register my app to run mobile app ads? You should register your app, however, if you would like to: Measure and track installs, and as a result open up CPA and oCPM bidding options for better performance Run mobile app engagement ads To measure installs, you need to register your app and either integrate our SDK or work with a Mobile Measurement Partner.
Can I run mobile app ads without using the SDK? How can I optimize for cost per action CPA bidding? Will adding measurement affect the user experience of my app? How can I confirm the SDK was set up properly and is reporting installs?
Is it possible to check whether installs are tracked properly using a test app? Do I need to submit my app to App Center? How can I let someone else run ads for my app? Create a Page or a business profile to access tools and products that can help you reach your business goals.
Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to get people to your app quickly. Get Started. Related Resources. The Facebook Software Developer Kit allows you to track and measure app installs that are generated by your ads, as well as optimize your ad delivery for people most likely to install, take specific in-app actions or those who are high-value customers.
The app installs advertising objective helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the traffic objective , or encourage specific actions in your app with the conversion objective. Facebook offers free measurement solutions that give you insight into how well your mobile app ads are working. See where your ads are performing best across Facebook apps and services, and use testing solutions to see how you can improve your strategy and creative.
Find more detailed guidance for promoting your app and track progress for reaching your marketing goals with a personalized plan. The Facebook company is now Meta. Learn more. Build Brand Awareness. Promote Your Local Business. Increase Online Sales. Promote Your App. Generate Leads. Monetize Your Content. Retarget Existing Customers.
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